The Future of Garden Retail


Insight communication design through a mock-store exhibit of implementation examples and market data

Company: AmericanHort

Project Outcome: Interactive and informative trade show exhibit that offers insight for Garden center owners to reach the modern day plant lover This exhibit was experienced by a national audience at Cultivate15.
2015

Team: 10 Designers

Project Website


Insight Translation

The team was given a document of nearly 30 insights culminated from rigorous research surrounding garden centers and young plant lovers. Our goal was to communicate these insights through an informative and interactive trade show exhibit



Concept Products

Designed using the latest horticulture technology to reach new, inexperienced plant lovers. 

Shown are 2 of the 5 products designed around the idea to bring awareness to the natural benefits of plants. 

Products shown were designed and rendered by myself.

 

Locus Office Grow Light. Designed to highlight the mental health benefits of plants in the workplace

Locus Office Grow Light. Designed to highlight the mental health benefits of plants in the workplace

Air Purifier. Designed to increse the benefits of air purifying plants, like the snake plant. A central fan gently moves air through the leaves. 

Air Purifier. Designed to increse the benefits of air purifying plants, like the snake plant. A central fan gently moves air through the leaves. 


Deliverable

We presented a 90 page document of Design Intent for the exhibit. The deck outlined in detail our plans for each vignette explaining a recommendation. Our exhibit model is made to be robust and flexible, enabling the design to be altered, without compromising the intent.


Changing Scope

The project evolved into a campaign called Shift. The final document of insights and recommendations that we formulated are now available for purchase on AmericanHort's website.

AmericanHort continues to invest in this campaign. A new Shift trade show exhibit is being planned for Cultivate16, one year after the original showcase.